Sponsorship engagements are partnerships. In times like this everybody should act so.

Sports, culture and, above all, social issues are changing fast. Both sponsors and sponsoring recipients are required to find new answers...

I still remember well how years ago exclusivity by industry and even topic were regarded as the key to success of sponsorship projects....

Are new types of financing in demand in the domain of education? Partnerships with business, foundations, and individuals are becoming...

Everything is in flux. Change happens all the time. Standstill is going backwards. The required adaptability is huge. Contemporary...

Everyone talks about how important MOMENTUM is. In sports, but also in marketing. The use of momentum is propagated as a successful and...

Studies show a uniform picture: Sponsorship has established itself as an independent marketing and communication instrument and is being...

I remember very well the time when strict delimitation of sponsorship and patronage was the norm, and even celebrated. The commercial...

In recent years, sponsorship has developed into a full-fledged instrument of marketing communication. Decision-making is defined less by...

As it happens with concepts and strategies, over the years the overall framework has loosened, new managers are running the show, or the...

Sponsorship has always been defined as a temporary partnership, whereby something is jointly developed, promoted, and implemented. The...

A business needs to reduce and/or restructure its mix of marketing and communications as a result of changing market conditions and...