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Golf : This crisis is a chance.
Interview Magazine "GOLF.ch" No 3/21 When it comes to sponsoring and events, Christof Marti and Bernhard Spahni are among the first...
Sep 21, 20215 min read
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Sponsorship in times of crisis - challenges and opportunities
Sponsorship engagements are partnerships. In times like this everybody should act so.
Apr 7, 20202 min read
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Sponsorship - Reflections and thoughts
Sports, culture and, above all, social issues are changing fast. Both sponsors and sponsoring recipients are required to find new answers...
Jan 22, 20203 min read
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Sponsorship - Are extended exclusivity clauses outdated?
I still remember well how years ago exclusivity by industry and even topic were regarded as the key to success of sponsorship projects....
Oct 23, 20192 min read
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Education and Research Sponsorships: Curse or Blessing?
Are new types of financing in demand in the domain of education? Partnerships with business, foundations, and individuals are becoming...
Jul 24, 20193 min read
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Recent thoughts on sponsorship
Everything is in flux. Change happens all the time. Standstill is going backwards. The required adaptability is huge. Contemporary...
May 3, 20193 min read
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How do you use the momentum in sponsorship?
Everyone talks about how important MOMENTUM is. In sports, but also in marketing. The use of momentum is propagated as a successful and...
Jan 9, 20192 min read
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Sponsorship "Quo vadis" - My personal take
Studies show a uniform picture: Sponsorship has established itself as an independent marketing and communication instrument and is being...
Dec 10, 20183 min read
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Sponsoring and patronage – from strict delimitation to eventual merging
I remember very well the time when strict delimitation of sponsorship and patronage was the norm, and even celebrated. The commercial...
Aug 22, 20182 min read
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Sponsorship - when needs of sponsors and offerings diverge
In recent years, sponsorship has developed into a full-fledged instrument of marketing communication. Decision-making is defined less by...
May 29, 20183 min read
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Revising the sponsorship strategy
As it happens with concepts and strategies, over the years the overall framework has loosened, new managers are running the show, or the...
Feb 15, 20173 min read
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Sponsorship: partnership or deal?
Sponsorship has always been defined as a temporary partnership, whereby something is jointly developed, promoted, and implemented. The...
Sep 20, 20162 min read
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