PROFESSIONAL CAREER
stations. projects. positions.
1982-1987: University of Fribourg, Switzerland
Bachelor of business administration (lic.rer.pol.)
1987–1989: University of Fribourg, Switzerland
Project Manager, Research Center for Association and Cooperative Management
1989: Pro Sport & Leisure AG, Zürich
Sponsorship Project Manager
1989–1997: Union Bank of Switzerland, Zürich
Team Leader, Assistant Director, Sponsorship and Events, Ticketing
Various SBG-internal positions in the areas of marketing & communication
1997–2009: UBS AG, Zürich
Department Head, Global Sponsorship & Events, Managing Director
Management of Global Sponsorship and Event Organization (Teams in Zürich, London, New York, and Hong Kong)
Principal areas of activity: Sponsorship, Events, Hospitality, Ticketing
Various board positions: Board of Directors, Ticketcorner AG and Swiss Access Group; Board of Trustees, UBS Verbier Festival Orchestra, involvement with lecturing and training
UBS AG, Zürich
Representational duties and board positions
Board of Directors on behalf of UBS at ticketing companies Fastbox AG and Ticketcorner AG (merger of Fastbox AG and UBS Ticketcorner)
Board of Directors on behalf of Ticketcorner AG at Swiss Access Group AG (ticketing for Expo.02)
Board of Trustees at Fondation de l’ Orchestre de Verbier (UBS Verbier Festival Youth Orchestra);
Lecturing and training duties, internally and externally
2009–2011: Farner Consulting AG, Zürich
Head of Sponsoring & Events, Member of the Executive Board
Establishment of the sponsoring & events business area
2009–2011: Farner Consulting AG, Zürich
Head of Sponsoring & Events, Member of the Executive Board
Establishment of the sponsoring & events business area
2009–2011: Farner Consulting AG, Zürich
Head of Sponsoring & Events, Member of the Executive Board
Establishment of the sponsoring & events business area
2009–2011: Farner Consulting AG, Zürich
Head of Sponsoring & Events, Member of the Executive Board
Establishment of the sponsoring & events business area
2009–2011: Farner Consulting AG, Zürich
Head of Sponsoring & Events, Member of the Executive Board
Establishment of the sponsoring & events business area
COMPETENCIES
30 years. 360 degrees.
Seniority is not a question of age, but of experience. And the ability to look at the various facets from different perspectives and to draw the right conclusions for the benefit of the customer.
With over thirty years of experience, I know all facets of contemporary and innovative, digital and analogue marketing and sponsoring. I bring my well-founded knowledge of how sponsoring and event marketing works to your projects, from conception to implementation. In doing so, I take on the perspective of both the sponsor and the sponsorship recipient. At the same time, I take into account the internal structures and processes, the existing human and financial resources.
The key to success lies in the creative conception and the consistent realization, in the seamless transition from strategic thinking to operational action. I bring my 360-degree experience and perspective to your engagements, as well as my experience on an international and national level. The stage is yours. Together we will make the best of it.
TO PERSON
Fascination. Interest. Joy.
For over 30 years I have been fascinated by combining culture, sport and society with the corporate world in marketing terms. I follow the relevant projects and institutions with interest and pleasure - from a distance and often as part of this scene.
PRINCIPLE
“You have to stand out from the crowd”
Successful contemporary marketing calls for new, creative and authentic approaches and solutions. It is important to stand out from the crowd, to critically examine the conventional and to reach and inspire the target groups in a smart way. The basic premise applies: quality instead of quantity, focus instead of diversification, great attention to detail, passion and the pursuit of perfection.