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Sponsorship in times of crisis - challenges and opportunities
Sponsorship engagements are partnerships. In times like this everybody should act so.
Apr 7, 20202 min read
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Sponsorship - Reflections and thoughts
Sports, culture and, above all, social issues are changing fast. Both sponsors and sponsoring recipients are required to find new answers...
Jan 22, 20203 min read
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Sponsorship - Are extended exclusivity clauses outdated?
I still remember well how years ago exclusivity by industry and even topic were regarded as the key to success of sponsorship projects....
Oct 23, 20192 min read
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Education and Research Sponsorships: Curse or Blessing?
Are new types of financing in demand in the domain of education? Partnerships with business, foundations, and individuals are becoming...
Jul 24, 20193 min read
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Recent thoughts on sponsorship
Everything is in flux. Change happens all the time. Standstill is going backwards. The required adaptability is huge. Contemporary...
May 3, 20193 min read
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How do you use the momentum in sponsorship?
Everyone talks about how important MOMENTUM is. In sports, but also in marketing. The use of momentum is propagated as a successful and...
Jan 9, 20192 min read
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Sponsorship "Quo vadis" - My personal take
Studies show a uniform picture: Sponsorship has established itself as an independent marketing and communication instrument and is being...
Dec 10, 20183 min read
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Sponsoring and patronage – from strict delimitation to eventual merging
I remember very well the time when strict delimitation of sponsorship and patronage was the norm, and even celebrated. The commercial...
Aug 22, 20182 min read
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Sponsorship - when needs of sponsors and offerings diverge
In recent years, sponsorship has developed into a full-fledged instrument of marketing communication. Decision-making is defined less by...
May 29, 20183 min read
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Sponsorship: partnership or deal?
Sponsorship has always been defined as a temporary partnership, whereby something is jointly developed, promoted, and implemented. The...
Sep 20, 20162 min read
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Cutting your sponsorship budget in half – A case
A business needs to reduce and/or restructure its mix of marketing and communications as a result of changing market conditions and...
Jan 18, 20161 min read
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