OFFER
Designed. Realized.
All too often, concepts are based on wishful thinking rather than on real-life conditions.
Key points such as corporate and communications strategy, as well as central elements like positioning and differentiation, receive little or no attention. Individual preferences and interests are placed ahead of the needs and demands of the business. Last but not least, considerations of financial and human resources are not sufficiently considered in the overall design. The results are "nice" – but forgettable – event and sponsorship projects lacking sustainable impact on the brand and the business.
The reason for this lies in the approach, where there is a disconnect between conception and realization. Both in strategic conception, and just as strongly, in operative implementation, we support and accompany you and your organization from your initial ideas all the way to the end analysis. As an independent contractor we prioritize your success over personal and particular interests. Creatively and flexibly, we formulate custom-designed services that work in harmony with all facets of your brand and business. Depending on the task and on available resources, we can work within your team or activate our network of proven specialists. But the goal is always the same: to create events and engagements that have a lasting impact on your target audiences.
Sponsoring
Strategy
From development to review
Evaluation
Themes and projects
Activation
From concept to implementation
Impact evaluation
Auditing and Expertise
Organizational consulting
Structure and development, processes and compliance
Management tools
Development and rollout
Coaching
From what to how
Successful sponsoring has two components: the rational strategy and the emotional activation. Or: from what is sponsored to how it is sponsored.
Familiar with all questions related to sponsoring, we will take over the development, review and implementation of your sponsoring strategy for you. Whether sport or culture: On your behalf and for your purposes, we evaluate the appropriate engagements, develop thematic concepts and put together the possible project portfolio. Once the packages have been finally defined, we are responsible for the contract negotiations in your interest.
With company and product-specific activation concepts including implementation instructions, we build the bridge between rational strategy and emotional implementation. Management tools, for example for measuring efficiency and impact, provide valuable information on the optimization and further development of sponsoring activities - in this area too, we accompany and support you from the development to the implementation of the models that have been evaluated for you.
In order to optimize the efficiency or effectiveness of the defined sponsoring projects, we focus on the activation concept in addition to the rights packages. Together with you, we develop the brand message, the detailed objectives are formulated - both always based on the corporate and communication strategy.
Optimizing means benefiting
Only when the individual components are perfectly coordinated and interact smoothly will you get the most out of your engagement as a sponsor. This applies not least to the structure and resources deployed. Whether as a complete or partial project, we make this our goal.
Successful sponsorship rests upon clear structures and processes, as well as effective organization. Drawing on our many years of experience, we support leadership staff and teams from your initial idea all the way through its implementation, providing momentum along the way. As managers or temporary employees, we initiate and support the processes of change. This begins with assembling and organizing, continues with embedding, and finishes with developing your sponsorship team. If desired, we can also assume responsibility for budgeting and personnel.
No measurement, no effect
Determining the effectiveness of sponsorship investments is crucial for success. And if you want to measure, you need a benchmark. For sponsorship this means formulating clear, measurable goals for both business and employer branding. Ideally a mix of goals. But as concretely as possible. This is the only way to clearly understand what your sponsorship engagements are accomplishing, and to what degree. It is also the only way to customize your activation program and optimize your service package. Our experience shows that especially with new sponsorship engagements, impact measurement is essential to understand the impact of various actions in their respective environment. Only under these conditions does impact measurement no longer serve merely to justify, but much more to direct – and to the best possible goal: your success. Then it becomes worthwhile to deploy human and financial resources from the initial idea through the measurement stage.
Event Marketing
Concepts
From creation to realization
Advising
Updates and enhancements, evaluation and goal-setting,
positioning and storytelling
Commercialization
Marketing and financing
Activation
From content to campaigns
Implementation
Organization and networking, from project management to branding
Revision
Inspiration and consumption
Using creativity to discover and open up new ways of attracting attention and new clients.
We are constantly swamped with information and content through a multitude of channels. Standing out and winning the attention of clients requires new concepts: Innovative. Unexpected. Creative. Authentic. Inspiring. And the same goes for events. In addition to all the traditional and established, renowned and legendary events, there is still plenty of room for something new. But a copy-and-paste approach is not enough. To reach the most diverse target audiences, we have designed and successfully produced countless events.
Sport and culture
Our concepts captivate with their innovative approaches and their authenticity. Whether in sports or culture: we credibly convey your brand messages in a manner tailored to your goals and target audiences. We develop our concepts customized to your positioning, to your goals. We hit the mark for you as an organizer, company, or association. Creativity and outside-the-box thinking are our strengths, but without losing sight of the matters of cost, feasibility, or other KPI's. The courage to try new approaches is essential today more than ever. Because as always, events function as an effective marketing tool to address your customers emotionally, to involve them, to fascinate them, to motivate them, to influence their actions and purchasing decisions.
Consulting and continued development
Events which may have been successful in the past too often stall today, as the world continues to turn and consumer needs and demands change. Consequently, events also must continue to evolve, so that they remain relevant and not only reflect the cultural zeitgeist, but define it. So that your business and your events do not fade into oblivion, or simply vanish into thin air, we support you with our extensive background and experience. Evaluate the wishes of your customers. Accompany you in your adaptation and evolution. Make your event fit for a promising future.
Brands and messages
Whether as an organizer or sponsor, events can be a very effective tool for an organization when it comes to directly or indirectly addressing existing and potential customers, conveying its brand messages, and positioning itself for a sustainable future. We help you to evaluate the right events, work out the perfect integration possibilities, and develop the appropriate stories and activation methods – to bring your brands to life.
National and global
It doesn't always have to be a new event. We help you bring a robust, established event to Switzerland. This is the specialty of our global network of organizers and rights holders. Instead of undertaking the lengthy process of building something new, you benefit right from the start from recognized brands, strong marketing, and a sustainable following. Of course, we also accompany you in successfully rolling out your local event on the international stage.
Financing and commercialization
One of the most crucial factors for success in sustainably establishing events is the right business model. In addition, we help you create a commercialization structure by bundling market-appropriate commercialization packages and setting prices.
Activation and profit
Events should be viewed holistically. Simply sponsoring an event and placing logos does not guarantee success. Rather, it is important to fully own a topics/themes, integrate them into your overall marketing, and activate them 360 degrees. When the capabilities of the event are fully utilized, the event then conveys its desired messages, invigorating your brands. And so our targeted activation strategies are critical to the effectiveness of your event sponsorship.
"Think Big!" also applies to the organizer: the communication, content, and story surrounding an event must be expanded, and existing and potential customers must be attracted and integrated as early as possible in order to create new and lasting experiences. In this respect, new and creative approaches are called for to surprise consumers and bond them with your brand over the long term.
Planning and experience
Marti-Spahni, as an agency, does not stage events itself. But we will gladly support you in evaluating suitable partners and experts. To do this, we call upon our global network. And we help you build a powerful organization and structure. As a perfect complement, we can take over the management of your entire event, from evaluation and creation to realization and post-analysis.
Visibility and placement
The visibility of your logo is pivotal. But logo graveyards are a thing of the past. The decisive factor is placement –correct and appropriate integration. In combination with the right message, this method works wonders. For example, if an event has a certain asset, this can be used for the company's own communication and thus sets the particular sponsor apart from the others. In the end, it is not about the size of the logo but about using it creatively. To make yourself visible, you first have to do your homework. Logos are authentically effective when they do not get in the way and are sensibly integrated into the event and the communication. And here lies one of our strengths: we have created many new solutions that are as creative as they are effective, and which have provided an outstanding return on investment. We would be happy to provide a number of examples upon request.
Post-analysis and continued development
The success of marketing measures in general and events in particular is a topic that continues to occupy research. There are almost as many methods of measuring success as there are experts. The key is that the goals of the event and the success factors have already been defined in advance. And this for both the organizers and the sponsors - your quantitative and qualitative expectations must therefore flow into the choice and design of an event right from the start.
Athlete Management
Management Athlete
Comprehensive support from A-Z
Marketing Advice
Conception: structure, offers, pricing, activation
Marketing process: procedure, potential analysis, coaching implementation
Communication & Marketing
Communication and marketing concept
Develop platforms: appearance, website, printed matter, web shop
Subsequent career conception and support
Athletes and post-careers
Careers are too short. Subsequent careers too long. Glory is fleeting. Up until their last competition, top athletes focus on the sport. This is often followed by a vacuum, a lack of orientation. Valuable time elapses in order to benefit optimally from the hard-won image: Therefore, existing potential must be quickly identified and exploited.
As a companion and coach for former top athletes, we focus primarily on subsequent careers: With you, we develop a concept for the time after and define content and topics, check activities and partners. We support you in planning your retirement from the world of sport and make it easier to get into everyday life. Together with you we evaluate the ideal partners and offers. We conduct the negotiations for you, look after the partners and are responsible for controlling. Another focus is on communication: what do we say? Which channels? Your story, your image: authentic. Consequent. Friendly. Successful.
As a person of trust when it comes to marketing and commitment, partnerships and media, we support and accompany you from conception to implementation. From the inquiry to processing to success control. This is how we create more value for you. Often turn careers into post-careers.
Further Services
Marketing Consultation
Conception and realization, branding and positioning
Ad interim Management
Leadership and project management role
sponsorship management
marketing in general
Know-how Transfer
presentations and training
Participation in committees (VR, board of directors, specialist groups)
Coaching of Executives and PM's
inspiration and consumption
Showing and opening up new ways with creativity in order to attract attention and customers.
Information and content flood us every moment on every channel. In order to attract attention and attract customers' attention, new concepts are needed: innovative. Surprised. Creative. Authentic. Inspiring. It is also important to stand out for events. In addition to all the traditional and established, renowned and legendary events, there is still plenty of room for something new. But copy and paste is not enough. In order to reach a wide variety of target groups, we have designed and successfully implemented countless events.
brands and messages
Whether as organizer or sponsor: events are very effective for organizations when it comes to addressing existing and potential customers directly or indirectly, conveying brand messages, positioning themselves in the long term. We help you to evaluate the right events, to work out perfect integration options, to develop the right stories and activation measures. Bring your brands to life.
post-processing and further development
The success of marketing measures in general and events in particular is a topic that is still being researched. There are almost as many methods of measuring success as there are experts. It is crucial that the goals of the event and the success factors have already been defined in advance. And this for the organizers as well as for the sponsors - your quantitative and qualitative expectations must therefore flow into the choice and design of an event from the very beginning.
Temporary brings sustainability
illnesses and accidents. Change of job or function: Unexpected, unplanned gaps must be closed efficiently and effectively in order to ensure the continuation, sometimes even the continued existence of entire organizations. However, the indispensable, careful evaluation of the right person, the right personality, takes weeks or months if only a few days are available for a solution.
In order to fill a vacant position in a cost- and time-efficient manner, temporary staffing is essential. As experienced managers and specialists at the highest company and group levels, we make our many years of experience available to you immediately. We work our way seriously into your ongoing projects, integrate ourselves seamlessly into defined structures and use the available resources - as interim managers we focus on sustainable optimization of quality and efficiency. This also applies to specific tasks for which the necessary know-how is not available or only available to a limited extent within the company.
Our know-how. Your advantage
As speakers and lecturers, we contribute our knowledge, skills and experience. The merging of profound theoretical knowledge with extensive practical work also forms the solid basis for a goal- and success-oriented cooperation in your administrative and foundation board or in any strategic body.