JENNIFER ARMAN
PROFESSIONAL CAREER
Stations. Projects. Positions.
2008-2012: University of Zurich, Switzerland
Bachelor in Economics and Business Administration
Focus: Finance & Entrepreneurship
2013-2015: University of Zurich, Switzerland
Master of Business Administration
Focus: Sports & Entrepreneurship
2007 - 2008 Bristol-Myers Squibb, Zurich
Trainee IT Analyst
2009 – 2010 Walder Law Firm, Zurich
Personal Assistant to the Managing Director
2012 – 2012 SEAT, Madrid
Manager for Communications and Marketing
2011 - 2015 Fresh Up, Schwyz
Founder and CEO of Fresh Up/Successful exit in 2015
Establishment, management and sale of a private tutoring company
with 40 teachers and 160 customers - all aspects of running a business, including marketing,
Budgeting, management and recruitment
2015 - 2017 Credit Suisse, Zurich
Project Manager Sponsoring, Marketing & Events
Management of the Swiss sponsorship portfolio, development of strategies,
Integration of marketing activities across regions and oversight of key
Events. Created communication plans, implemented
Project instruments and led internal/external activation measures.
2017 - 2018 UEFA, Nyon
Coordinator for projects in the host country of EURO 2020
Monitoring the smooth operation of the Host Country (HC) project team, responsible for 12 HCs
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Organizing impactful presentations and workshops
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Drafting contracts and legal instruments
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Managing, analyzing, and controlling the budget of the EURO 2020 department
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Facilitating smooth communication with internal and external stakeholders
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Executing event deliveries for the UEFA Champions League and Europa League draws
2018 - 2024 Inacta AG, Zug
Head of Central Department/Management Team
Leading a diverse cross-functional team of 12 full-time equivalents (FTEs) in the areas of Marketing, HR, Finance, and Legal, fostering collaboration and synergies between departments.
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Establishing processes and fundamental frameworks in HR, Marketing, Finance, and Legal
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Developing and implementing strategic initiatives to guide the company’s growth trajectory, with a focus on forecasting future trends and opportunities
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Optimizing operations and driving organizational success
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Skillfully coordinating interactions with internal and external stakeholders, fostering collaboration, and overseeing sales to other companies
2024 - present Marti Management & Consulting AG, Baar ZG
Partner
Swiss boutique agency specialized in marketing, sponsorship, communication, and events.
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Advising and supporting clients in leadership and strategic development, providing coaching for marketing and sponsorship teams, and offering practical support in implementing tailor-made marketing concepts.
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Developing and implementing strategic initiatives to drive the agency’s growth trajectory.
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Building and maintaining long-term client relationships through collaborative planning, proactive support, and results-oriented project execution.
COMPETENCIES
Strategic. Creative. Targeted
Passionate about strategic marketing, sponsorship and leadership
With over 15 years of experience at the interface of strategy, communications, and leadership, I accompany companies, organizations, and teams on their path to sustainable success. Whether in sports, IT consulting, or the startup environment – I understand the challenges of complex structures and bring in-depth expertise in marketing, sponsorship, event management, and internal transformation.
My strength lies in combining strategic thinking with pragmatic implementation. I support my clients in developing customized solutions – always with an eye for the bigger picture and a feel for people and processes. As a team player and creative innovator, I help them unlock potential, build bridges, and break new ground.
Whether as a sparring partner in concept development, as a mentor for teams, or as an operational implementer – I combine international experience with entrepreneurial thinking and a clear eye for impact and implementation. Together, we drive projects forward sustainably.
TO PERSON
Curiosity. Connection. Passion.
For over 15 years, I've been passionate about connecting brand worlds with people, projects, and partnerships – whether in sports, business, or the cultural sphere. With an open mind, in-depth expertise, and genuine joy, I accompany developments, help shape processes, and am often in the thick of things myself, rather than just on the sidelines.
MOTTO
“The courage to change leads to success”
Successful marketing requires constant change and a willingness to question traditional ways. It's about not settling for the ordinary, but rather setting new standards through innovative concepts. Authenticity, creativity, and a clear understanding of the needs of the target groups are central to this. The guiding principle: change instead of stagnation, a focus on the essentials, and the will to create something new and better with every idea.